Scientifically verifying
fibre origin with Oritain

Country Road has worked hard to build strong relationships with Australian farmers. Our partnership is a way to highlight that these are the people doing the right things. These are good suppliers, they're selling an authentic product and here's the proof to show that they are. Grant Cochrane, CEO, Oritain Australia

Verified Australian Fibres

We were the first Australian fashion retailer to partner with Oritain in 2019. We began working with Oritain to scientifically trace our Verified Australian Merino back to a small number of local farms, demonstrating responsible land management and animal welfare practices under the Responsible Wool Standard.

In January 2020, we extended our partnership with Oritain to include cotton, verifying the fibres used in our famous Heritage Sweat back to local cotton growers who support Better Cotton. Since then, the Verified Australian cotton range has expanded to include a number of styles across the business.

More than just a partnership between Country Road and Oritain, this is a partnership between Country Road and our supply chain partners. When we can trace where a natural fibre comes from, we can support better working conditions, animal welfare practices and improved environmental impact.